Designed and developed NordiKura, a mobile travel booking app, with the goal of creating a
simple, transparent, and enjoyable booking experience.

Conducted in-depth user research and analysis to ensure each element resonated with users.

Collaborated onsite with another UX designer to organize user insights into clear, research-
backed solutions, shaping a straightforward and seamless user experience.

Designed user-centered travel campaigns: Created campaigns for Scandinavia and the Nordics, enhancing client satisfaction and optimizing key travel touchpoints while driving sales targets.

Collaborated with suppliers and clients: Ensured seamless travel experiences by addressing pain points and resolving issues through close collaboration with stakeholders.

Optimized booking workflows: Improved booking processes and travel documentation to create a smoother, more intuitive experience for users.

Managed projects and stakeholder collaboration: Managed communication projects funded by USAID, working closely with media, governments, and NGOs to conduct research and ensure alignment with their audience needs and organizational objectives. The aim was to drive cultural change through joint efforts among these stakeholders.

Developed user-centered strategies and facilitated workshops: Designed and implemented user-centered communication strategies. Led workshops and training sessions to empower participants in areas such as social movement building, audience targeting, and social media strategy to foster engagement and behavioral change

Produced impactful media content: Collaborated with designers and product teams to create engaging, user-focused media materials—such as articles, videos, and podcasts—with the goal of increasing audience engagement and driving cultural change. 

Evaluated Google Ads and search results: Assessed content, layout, and quality to enhance the user experience and provide feedback on SEO improvements.

Improved relevance and clarity: Identified issues in ads and search results, offering recommendations to improve relevance, usability, and user engagement.

Localized content for diverse audiences: Translated and adapted content to fit local languages and cultural contexts, ensuring it resonates with target users.

Managed end-to-end content creation: Created and streamlined content process to ensure high-quality, accurate content across all Agoda platforms, achieving content targets and enhancing the user experience.

Supported sales and partnerships: Engaged in proactive outreach to acquire new accommodation partners through phone, email, and in-person events, driving successful partnerships and revenue growth.

Collaborated to improve productivity and content quality: Worked with cross-functional teams to identify pain points, implement solutions, and conduct quality assurance, ensuring content met performance standards and contributed to better user experiences.